Updating the retail price of an excise product keeps the correct excise tax applied under FTA regulations. HayyaTax calculates and submits your amendment correctly, before the new price takes effect.
Keeping your Average Retail Selling Price current.
The Excise Retail Sales Price Amendment is the process through which businesses update the retail price of excise goods — such as tobacco, energy drinks, and e-cigarettes — so the correct excise tax is applied to the updated product price, in line with FTA regulations and its Average Retail Selling Price (ARSP) methodology. Since 1 January 2026, sweetened and carbonated drinks are taxed on a fixed per-litre basis by sugar content instead, so ARSP no longer applies to that category specifically.
% At A Glance
Calculating your Average Retail Selling Price under the FTA's own methodology
Preparing pricing documentation and justification for the change
Submitting the amendment before your new price takes effect
Who Needs This
Anyone changing the price of a registered excise product.
A business may need to amend the retail sales price of an excise product due to changes in production costs or supplier pricing, market demand fluctuations, changes in excise tax rates or government policy, or promotions and discounts affecting the retail price.
Timing
Submit before the new price takes effect.
There's no set limit on how often you can amend a retail price, but amendments should be made whenever there's a significant price change. Retroactive amendments are not permitted — the amendment must be submitted before the new price is applied to products sold to customers.
What You'll Need
Documents for a retail price amendment.
Updated pricing list or new invoice showing the revised retail price
Explanation or justification for the price change
Product details, including excise tax product codes
Why This Matters
What an unamended price costs you.
Failing to amend the retail price when required can lead to fines and penalties for incorrect pricing
It can also trigger audit scrutiny by the FTA and further investigation
Underpaid excise tax liability follows if the price isn't updated correctly
Excise Tax Rates At A Glance
Rates vary by product category.
For tobacco, e-cigarettes, and energy drinks, your ARSP calculation determines how much excise tax applies. Sweetened and carbonated drinks are taxed per litre by sugar content instead.
Tobacco & tobacco products100%
Electronic smoking devices & their liquids100%
Energy drinks100%
Sweetened & carbonated drinks — under 5g sugar/100mlExempt
Sweetened & carbonated drinks — 5g to under 8g sugar/100mlAED 0.79 / litre
Make retail sales price amendments easy and hassle-free.
We calculate your ARSP correctly and submit the amendment before your new price goes live.
FTA-Approved Tax Agent
Backed by a firm authorized to represent you directly with the Federal Tax Authority.
Documented, Defensible Submissions
Every submission is prepared as a clear, evidenced case you can rely on.
Excise Tax & VAT Under One Roof
Handled by the same team managing your wider tax compliance, not a disconnected specialist.
Practical Turnaround
A focused engagement that respects your filing and response deadlines.
How It Works
From ARSP calculation to FTA approval.
1
Step 01
Calculate the ARSP
We calculate your Average Retail Selling Price per the FTA's Decision No. 1 of 2021 methodology.
2
Step 02
Prepare Supporting Documentation
We prepare the updated pricing list, invoices, and justification for the change.
3
Step 03
Submit the Amendment
We submit the Sales Price Amendment through the FTA e-Services portal before the new price applies.
4
Step 04
Confirm FTA Approval
We track the amendment through to confirmation, so your new price is compliant from day one.
What's At Risk
What's at risk, and how we help.
ViolationPenaltyHow HayyaTax helps
Retail price changed without an FTA amendmentFines for incorrect pricing, audit scrutinyWe submit the amendment before the new price ever reaches customers
ARSP calculated incorrectlyUnderpaid excise tax liabilityWe apply the FTA's own Decision No. 1 methodology to every calculation
Why work with HayyaTax
Excellence. Expertise. Experience.
📅
10+
Years of Experience
Hands-on UAE tax and accounting work across the team.
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FTA
Approved Tax Agent
Authorized to represent clients directly with the Federal Tax Authority.
👨💼
Expert
Professional Team
Qualified tax and accounting professionals supporting every engagement.
✅
FTA-Aligned
Filing Standards
Every submission built to the FTA's own requirements.
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FTA Credentials
An FTA-registered & approved tax agency in the UAE.
HayyaTax is an FTA-approved Tax Agent, authorized to represent clients directly with the Federal Tax Authority on retail price amendments.
✅ FTA-Approved Tax Agent
✅ Direct FTA Representation
✅ Excise Tax & VAT Under One Roof
FTA-Approved Tax Agent
Authorized to represent clients directly with the Federal Tax Authority.
TAN30016448
Common questions
FAQs on retail sales price amendments in UAE.
What is a Retail Sales Price Amendment? ⌄
The process through which businesses update the retail price of excise goods so the correct excise tax is applied to the updated price, in line with FTA regulations.
Why would I need to amend my retail price? ⌄
Common reasons include changes in production costs or supplier pricing, market demand fluctuations, changes in excise tax rates or government policy, or promotions and discounts.
How do I amend a retail sales price? ⌄
Log in to the FTA's e-Services portal, navigate to the Excise Tax section, select 'Sales Price Amendment,' enter the new price, submit supporting documentation, and await FTA approval.
Is there a limit on how often I can amend a price? ⌄
No set limit — amendments should be made whenever there's a significant price change, in compliance with FTA guidelines.
Can I backdate a retail price amendment? ⌄
No — retroactive price amendments are not permitted. The amendment must be submitted before the new price is applied to products sold to customers.
Testimonials
What clients say about HayyaTax.
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By assessing the impact of indirect taxes on your business, HayyaTax helps you understand how improved cash flow follows from getting your ARSP right — and reports any change to the FTA correctly.
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