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HayyaTax: FTA Approved Accounting and Tax Consultancy in Dubai

Excise Tax
FTA Approved Tax Agency · TAN 30016448

New Product Registration Services in Dubai

Businesses importing or producing excise goods — tobacco, energy drinks, carbonated drinks — must register each product with the FTA. HayyaTax guides the entire process.

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New Product Registration Services in Dubai

Every excise product needs its own FTA registration.

Excise Products are specific goods subject to Excise Tax in the UAE, including tobacco products, energy drinks, and carbonated drinks. Businesses that import or produce these goods are required to register each product for Excise Tax with the FTA and obtain an Excise Tax registration number.

% At A Glance
  • Identifying which of your products are subject to Excise Tax
  • Preparing and submitting registration documents to the FTA
  • Following up with the FTA and supporting your ongoing return filing
Financial Advisory Services in Dubai UAE
Who Needs This

Importers and producers bringing a new excise product to market.

If you're launching, importing, or manufacturing a new tobacco product, carbonated or sweetened beverage, or energy drink, that specific product needs its own registration before it can be sold or distributed in the UAE.

Timing

5 to 10 business days for FTA review.

The FTA typically takes 5 to 10 business days to review and approve a new product registration, depending on the completeness of the submission and the complexity of the product.

What You'll Need

Documents for new product registration.

  • Product description (ingredients, packaging, type)
  • Certificate of origin, for imported goods
  • Invoice details or manufacturing records
  • Import or production licenses
  • Tax registration details, for businesses already registered with the FTA
Why This Matters

What launching unregistered costs you.

  • Failing to register a new excise product risks penalties and fines for non-compliance
  • Your import or distribution of the product in the UAE market can be suspended
  • Without registration, the correct excise tax can't be applied to the product at all
Excise Tax Rates At A Glance

Rates vary by product category.

The rate that applies to your new product depends on which excise category it falls under.

Tobacco & tobacco products100%
Electronic smoking devices & their liquids100%
Energy drinks100%
Sweetened & carbonated drinks — under 5g sugar/100mlExempt
Sweetened & carbonated drinks — 5g to under 8g sugar/100mlAED 0.79 / litre
Sweetened & carbonated drinks — 8g+ sugar/100mlAED 1.09 / litre
Why Choose HayyaTax

Register your new excise products with ease.

Fast, simple, and stress-free — so you can get to market on schedule.

FTA-Approved Tax Agent

Backed by a firm authorized to represent you directly with the Federal Tax Authority.

Documented, Defensible Submissions

Every submission is prepared as a clear, evidenced case you can rely on.

Excise Tax & VAT Under One Roof

Handled by the same team managing your wider tax compliance, not a disconnected specialist.

Practical Turnaround

A focused engagement that respects your filing and response deadlines.

How It Works

From product review to FTA approval.

1
Step 01

Product Review

We identify which products are subject to Excise Tax and confirm the documentation you'll need.

2
Step 02

Prepare & Submit Registration

We prepare and submit the registration to the FTA e-Services portal, with product details and supporting documents.

3
Step 03

FTA Follow-Up

We follow up with the FTA on your behalf to ensure timely processing.

4
Step 04

Ongoing Return Filing

Once registered, we help you file Excise Tax returns and pay any applicable tax on a regular basis.

What's At Risk

What's at risk, and how we help.

ViolationPenaltyHow HayyaTax helps
Launching or importing an unregistered excise productPenalties and fines; import or distribution suspensionWe register the product before it reaches the market
Multiple products launched without individual registrationCompliance risk multiplies with each unregistered productWe handle bulk registration for multiple products at once
Why work with HayyaTax

Excellence. Expertise. Experience.

📅
10+
Years of Experience
Hands-on UAE tax and accounting work across the team.
📋
FTA
Approved Tax Agent
Authorized to represent clients directly with the Federal Tax Authority.
👨‍💼
Expert
Professional Team
Qualified tax and accounting professionals supporting every engagement.
✅
FTA-Aligned
Filing Standards
Every submission built to the FTA's own requirements.
How We Compare — PLACEHOLDER, NOT FOR PUBLICATION

Why businesses choose HayyaTax

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FTA Credentials

An FTA-registered & approved tax agency in the UAE.

HayyaTax is an FTA-approved Tax Agent, authorized to represent clients directly with the Federal Tax Authority on new excise product registrations.

✅ FTA-Approved Tax Agent
✅ Direct FTA Representation
✅ Excise Tax & VAT Under One Roof
Federal Tax Authority

FTA-Approved Tax Agent

Authorized to represent clients directly with the Federal Tax Authority.

TAN30016448
Common questions

FAQs on new excise product registration in UAE.

What is Excise New Product Registration? ⌄
The process of registering new excise goods with the FTA — a mandatory step for businesses looking to import, produce, or distribute products like tobacco, carbonated beverages, and energy drinks in the UAE.
What products need registration? ⌄
Tobacco products, carbonated soft drinks and sweetened beverages, energy drinks, electronic smoking devices, and other products the FTA determines are harmful to health.
How long does new product registration take? ⌄
Typically 5 to 10 business days for the FTA to review and approve, depending on the completeness of the submission and the complexity of the product.
What documents are essential for product registration? ⌄
A product description, certificate of origin for imports, invoice details or manufacturing records, relevant licenses, and existing tax registration details where applicable.
Can I register multiple products at once? ⌄
Yes — businesses can submit a bulk registration application through the FTA e-Services portal, with each product meeting the compliance requirements individually.
Testimonials

What clients say about HayyaTax.

Get your new excise product registered, without the delays.

Free 30-minute consultation to review your product and documentation.

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Let's Get Started

Let's get started.

We identify which of your products are subject to Excise Tax, prepare and submit your registration documents, follow up with the FTA, and support your return filing once you're registered.

Office
5th Floor, Office No. 504-29, Dubai National Insurance Building, Port Saeed, Dubai, UAE

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